Snow in Austin!

I'm writing this from the Red Cheetah Coalition Conference in Austin, Texas. This is a place where entrepreneurs from the business products industry get together to talk about the technology they use. It is a dynamic group of people and I really enjoy talking with the attendees. My team and I barely made it here due to the record-breaking snowfall in Chicago. We managed to get out of O'Hare somehow though. Now, however, it has snowed here in Texas. We are hoping it will all be gone before we have to get back to Chicago tomorrow. This group is so eager to get information and I delivered a keynote to them this morning on the value of adaptive marketing. They were thoughtful and asked great questions. It is good to get out of the office and talk to customers regularly. Sometimes I think I don't do it enough - that is a goal for the new year!